After subscribing to School Signals, one of the most important early steps is getting your staff aligned on how your school plans to use the platform: where communication will take place, what staff is expected to post, and how School Signals overall fits into your school's communication practices.
For larger schools, it can be helpful to invite staff first and give them time to become familiar with School Signals before inviting parents. Smaller schools may be able to accomplish this during the initial setup period.
Once your staff is aligned, introduce School Signals to families with a clear message about where to expect future school and classroom communications.
1. Decide how your school will use School Signals
Before inviting families, decide which types of communication you want to move to School Signals.
Consider questions such as:
What information will be posted to School-wide News?
What should be communicated through grade-level feeds?
What should teachers post within their Classrooms?
Which present communication channels will School Signals replace?
Which other channels will you use temporarily to inform families about the transition?
While you are introducing School Signals, continue using your current email lists, newsletters, websites, or other channels to keep families updated. Make sure everyone knows where to find future school messages.
You don't need to introduce every School Signals feature at once. Start with your main communication areas, help staff and families get used to the platform, and add additional features over time.
2. Decide how parents can participate
Before launch, decide how much participation you want parents to have within School Signals. Schools can choose settings that support anything from mostly one-way communication to a more interactive school community.
Consider questions such as:
Can parents create posts, and if so, in which feeds?
Can parents comment on posts?
Should parent posts or comments require approval before becoming visible?
Can parents send private messages to other parents?
If parent messaging is enabled, should a staff member be included in the conversation?
Can parents contribute photos to galleries?
Should certain parent leaders receive administrative rights for a Group, Club, PTA/PTO, or other area?
Some schools may prefer to begin with more restrictive settings and expand parent participation over time as families become familiar with how School Signals is intended to be used.
The goal is to find the right balance for your school. Giving families meaningful ways to participate can make School Signals more useful as an ongoing community space, while moderation and communication controls help the school maintain appropriate boundaries.
If parents must continue using separate tools whenever they want to contact staff, reach another parent, contribute to a group, or participate in school activities, they may have fewer reasons to return to School Signals regularly. Consider which interactions you want to bring into the platform and which should remain outside it.
3. Prepare your staff
If your school is large, it helps to invite staff before parents. School Admins can invite all staff at once so teachers can sign in, get to know School Signals, and learn how the school will use it.
During this staff-only period, make sure notifications to inactive accounts are set to No so parents who have not yet signed in do not begin receiving notifications prematurely.
For smaller schools, a separate staff rollout may not be necessary. Staff access during the initial setup period may provide enough time for everyone to become familiar with the system.
Before the parent launch, teachers should understand:
Where they are allowed to post
When to use School-wide, grade-level, or Classroom feeds
Which audiences they should select
How parents will be notified
School Admins can use posting rights to control where teachers are permitted to post.
4. Set up your core communication areas
Your initial School Signals launch should establish the places families will use most frequently.
We recommend beginning with:
Feed posts, including School-wide and other appropriate audiences
Classrooms, which are established as part of your school setup
School Calendar
Parent Groups
After-School Clubs and Programs
This gives parents an immediate reason to use School Signals and helps them understand how information is organized.
Additional features, such as Private Messaging and Volunteering, can be introduced once families are comfortable using the platform.
5. Invite families and introduce School Signals
When you are ready to launch, send the School Signals Invitation Email to parents. This gives families the information they need to access their accounts and begin using the platform.
At the same time, use your existing communication channels, such as your current email system, newsletter, website, or other established channels, to let families know that School Signals is launching and explain how your school intends to use it.
School Signals also provides Parent Materials you can use during your launch, including a printable PDF handout, sample messages to introduce School Signals, app QR code images, website banners, and other graphics for your school communications.
Encourage parents to:
Open the School Signals Invitation Email and sign in to their account.
Confirm that their email address and mobile number are correct.
Review their notification preferences.
Download the School Signals app if they plan to use mobile notifications.
Your launch communication should also make it clear where families can expect school and classroom communication to live moving forward.
Once invitations have been sent, begin using School Signals consistently for the communication you have told families they should expect there.
6. Establish consistent posting practices
Consistency helps families understand where to look for information.
For example:
Use School-wide News for information relevant to the entire school.
Use grade-level feeds for information affecting a specific grade.
Use Classrooms for classroom-specific communication.
Use Groups and Clubs for communication intended for their members.
Add school activities and important dates to the School Calendar.
School Admins can configure posting rights based on how much access teachers should have. For example, a school can reserve School-wide News for School Admins while allowing teachers to post within their own Classrooms. The goal is for parents to know exactly where to find different types of school information.
7. Review adoption and introduce additional features
Once School Signals is part of your school's regular routine, you can start using more of its features.
You might introduce:
Volunteering
Online Forms
Parent-Teacher Conference scheduling
Additional Groups and Clubs
Other School Signals engagement features
You can also check if parents are signing in and use Delivery Reports to make sure important notifications are reaching them.
